Tuesday, August 30, 2011

Let's examine a horrible bank billboard.

(click image)
• Lazy stock photo? √
• Red clip not "significantly" different? √
• Red not the best color for a bank? √
• Meaningless one word tagline? √
Snapped in Atlanta by Nikolaus.
Previous bad bank ads:
HSBC.
WaMu.
Chase.
Santander.
Deutsche.
Bank of New York.
Related: Bank Pen Wars! Chase vs. Commerce.

5 Comments:

Anonymous Ricky Connolly said...

The kerning on 'different.' makes my eyes want to vomit

9:48 AM  
Anonymous Anonymous said...

Does that mean they have copyright on the word "absolutely" and no one can use it anymore?

1:43 PM  
Blogger gerardo said...

Why do you think red is not the best color for a bank? Most banks use the red color on their logos, for example: Santander, HSBC, Citigroup, Bank of America. In Mexico we have Banorte and Scotiabank who also use the red color.

2:33 PM  
Blogger Benjamin Lukoff said...

Because of "red ink"?

3:00 PM  
Blogger 27 ADVERTISING said...

HAHA! I was wondering when you'd get to Atlanta. I pass that billboard everyday. There's another with goldfish. It's awful. If I pass by that one again, I'll email it to you.

10:22 AM  

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