Tuesday, September 13, 2011

McDonald's wants you to "Drinkcessorize."

A series of billboards recently went up in Chicago (and elsewhere?) with the latest grating made-up ad word. Yes, a Mickey D's smoothie is now a fashion choice. The fast fooder is praying that this bullshit approach will fool fashionably young urban fauxhemians watching their weight—who should note: McDonald's fruit smoothies have more calories than their cheeseburgers.
Ad agency: Leo Burnett, Chicago.
Thanks to Vinnie for the tip/pic.
Previous bullshit made-up ad words:
Related: McDonald's in Israel says they don't have a fat ass.


Anonymous Anonymous said...

I stumbled upon your blog somehow through gawker.com yesterday. Yes, I'm the only person who reads that site anymore. I worked in the asinine world of advertising for 8 years and left it for the equally asinine world of broadcasting. Thank you for bringing a smile to my face and a evil chuckle that intrigues my work cubemates everyday. I've forgotten how many bad ideas get green lit...and the overzealous media planners and underpaid/overworked media buyers that place this crap for the masses.

12:53 PM  
Blogger copyranter said...

My, eh, pleasure?

1:09 PM  
Anonymous Vinnie said...

While browsing flickr today, I came across this other disastrous MD's billboard, via Yass, a town in New South Wales, Australia. Though a bit old (snapped in 2007), it's worth sharing.


No comment.

3:21 PM  
Anonymous Anonymous said...

all name makers-uppers are xref-ed to shirley ellis 'the name game' and 'the alphabet song' by the three stooges for proper rules of name make-uppery.


5:15 PM  
Anonymous Anonymous said...

McDonalds should stick to the market they already have - ordinary, unpretentious all-Americans. I can think of no brand name that fashionable young fauxhemians would rather avoid.

12:33 AM  
Anonymous morningcigar said...


8:54 AM  
Anonymous Anonymous said...

"Real fruit."


9:56 AM  
Anonymous Matthew N. said...

A group of students at my university took a trip to Leo Burnett Chicago a couple months ago, and we saw this in their production. Pretty cool to see them get bashed on here.

1:08 PM  

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