Wednesday, September 07, 2011

"Mis-fortune" cookies from Hell Pizza.

(click image, via) Hell of New Zealand likes to push buttons. Previously, they pushed the dead Osama bin Laden button and the blasphemy button in their ads. Now, they're pushing the pedestrian idea button with these branded un-fortune cookies. Some of the writing's not terrible, but the idea leaves a bland taste in my mouth. Ad agency: Barnes, Catmur & Friends, Auckland.


Anonymous Anonymous said...

i actually did get one of those 'held prisoner' fortunes in a real fortune cookie.


9:53 AM  
Anonymous JP said...

>>the [pedestrian] idea leaves a bland taste in my mouth.<<

How you became a creative director eludes me. It really does. Stick to what you do best, which is [magniloquent] writing. Leave the creative process to the creatives.

10:35 AM  
Blogger copyranter said...

Pushed your button, didn't I?
Thanks for sharing, "JP."
And yes, I'll leave the hallowed "creative process" to typical industry types like yourself.

10:52 AM  
Anonymous Jane said...

Both of your links redirect to the Osama button. Where's the blasphemy button?

7:45 PM  
Blogger copyranter said...


8:24 PM  

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