Monday, October 10, 2011

City fountain runs blood red to promote "True Blood" in Romania.



(click images, via)
Well, more like lollipop red, but still pretty cool. Done last week to promote the fourth season of a show I've never watched. I don't know the city, most probably Bucharest. Certainly better than this confusing True Blood vampire umbrellas stunt staged last year in New Zealand. Ad agency: Unknown.
Update: Done! For Dexter three years ago.
Update: Also Done in Bucharest last year (same fountain?) to promote Hemophilia awareness. Probably where they got the idea from.

12 Comments:

Anonymous Anonymous said...

Not quite original...
http://www.offbeatearth.com/dexters-publicity-stunt/

8:25 AM  
Blogger copyranter said...

thanks.

8:33 AM  
Blogger Vinnie said...

The agency probably didn't know about the Dexter stunt. They must have known, however, about this: http://tinyurl.com/42ej6ll.

Same idea, different context.

8:45 AM  
Blogger copyranter said...

thanks Vinnie.

9:39 AM  
Anonymous Pierre said...

Joe la Pompe wrote about Dexter vs True Blood : http://www.joelapompe.net/2011/10/09/blood-fountain-dexter-trueblood-hbo-showtime/
And he's also spotted this idea for greenpeace : http://www.coloribus.com/adsarchive/ambient/campaign-against-whaling-blood-fountain-11605755/

10:40 AM  
Blogger Vinnie said...

The Dexter stunt is via Pop2Life Creative.

http://tinyurl.com/3l5ttjd

10:56 AM  
Anonymous Anonymous said...

The one for Dexter in Philadelphia was hilariously bad timing. They did it just as the Phillies went on their playoff run in 2008. So thousands of people posed next to a bright red fountain in Center City Philadelphia and everyone assumed 'Wow, the city did all this for our favorite baseball team!' Message got totally lost.

2:58 PM  
Anonymous Anonymous said...

Six Flags has been turning their water rides water red for their October Fright Fests for at least 15 years.

3:21 PM  
Blogger mihnea said...

yeah, that's bucharest. tried to help out and find out who made the thing, but i couldn't dig it up. i think they also tried green for st patty's at one point for that specific fountain.

4:06 PM  
Anonymous Anonymous said...

putting bubble bath in a fountain is better...

I-)

10:26 AM  
Anonymous Anonymous said...

I saw the fountains like that in Bucharest a couple of years ago. You could view a long line of them from Ceausescu's Palace.

2:59 AM  
Anonymous Djediwordtracker said...

Hei guys... I'm from Romania and i can give you some details about what you saw in those pics. The campaign was realisez by HBO Romania from what i've read, donnow what agency is in charge of the HBO account.
Greeting from Dracula's Land! :p

8:09 AM  

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