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New campaign for the Japanese edition of Sneaker Freaker magazine.
That's a lollipop jammed (hopefully via Photoshop) in that bulldog's butthole.
The magazine is (not) offering dog poop insurance. Here's the video which explains the (fake) promo, which is really just a way for them to track the campaign.
Ad agency: Ogilvy, Tokyo.
Related—two videos for DIESEL sneakers: woman's ass jiggles for 20+ seconds (sfw-ish) • big motorized sneaker chases down and kicks big motorized ass.