Wednesday, January 04, 2012

Has there ever been a more glaring example of "token black kid" in a commercial?


(via MultiCultClassics)
Is he adopted? A hitchhiker?
Ozzy? Yeah, he digs the Blizzard of Ozz, I'm sure.
Ad agencies. Very diverse.
Previously: the latest ad agency "diversity" ads.

11 Comments:

Blogger Larry said...

I said the same thing when I saw the ad a few weeks ago. My wife said I was being too sensitive (and not to roll my eyes at her).

9:58 AM  
OpenID ci06 said...

No. None I thought the exact same thing when I first saw this. And he had the smallest part in the song!

10:01 AM  
Anonymous Anonymous said...

He's been adopted. It's chic these days for white couples to adopt black kids. Bradgelina adopted a black kid. Madonna did too. Ranter should stay away from ANY kid, regardless of race.

10:09 AM  
Blogger Amanda said...

The first thing I said when I saw that commercial is, "It looks like those crazy white people kidnapped that poor black kid." He looks miserable.

10:22 AM  
Anonymous Anonymous said...

he looks like the star of 'everyone hates chris'.

I-)

10:48 AM  
Anonymous KILL_ALL_HUMANS said...

at least he has that what-the-fuck-is-wrong-with-this-white-people-look

11:25 AM  
Anonymous -1-T-M- said...

They missed the Presidential Library, didn't realize that it's in Ann Arbor, 130 miles away, but at least they got to visit the Gerald R. Ford Presidential Museum, located in Grand Rapids, on the banks of the Grand River.

While downtown, on the corner of Monroe Center and Fulton Street, an unexpected surprise awaited all, but mostly the "token black kid," outside Rosa Parks Circle.

http://media.mlive.com/grandrapidspress/photo/8929500-standard.jpg

From then on, a major shift occurred in the seating arrangement within the Honda Pilot and remained so as they drove off to a different beat.

12:20 PM  
Blogger It seemed like a good idea at the time said...

I think they should have done Trick Daddy's "Let's Go" instead. It starts the same as the Ozzy song, and would have been far more entertaining.

http://www.youtube.com/watch?v=pNhDlzWEUHU

2:42 PM  
Blogger L4 said...

The best are the ads for The Holidays, with a family dinner, etc -- and there's all manner of diversity at the table. Really? What are we seeing here? A nuclear family has to be racially diverse? How does that work, exactly. I mean, genetically? Or do they just have to intermarry to pass sensitivity muster?

3:44 PM  
Anonymous Anonymous said...

Thought the exact same thing when I saw it - both, "why is he there?" and "really? he likes 80s-era Ozzy?"

But it's a fun ad.

4:08 PM  
Blogger phillibuster said...

I'm just happy they gave the kid something to do with rhythm because god knows white people ain't got none.

4:46 PM  

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