(click ads, via)
These depressing ads, via Children's Healthcare of Atlanta, will, in my opinion, do nothing but make fat kids feel fatter and parents feel like shit. If I was a fat kid, these ads would make me want to hide in the pantry, or worse.
"We felt like we needed a very arresting, abrupt campaign that said: ‘Hey, Georgia! Wake up. This is a problem,’ ” said Linda Matzigkeit, a senior vice president at Children’s Healthcare.
But I agree with what Marsha Davis, who researches child obesity prevention at the University of Georgia’s College of Public Health, said: "Making people feel badly about their weight doesn't work as an agent of change. I guess it depends on what we want to do with these ads. If we want to get attention to say obesity is a problem, maybe they will be effective. In terms of the social stigma about weight — it might actually make people feel worse about that....We need to fight obesity, not obese people.”
Georgia ranks second nationally in childhood obesity—with about 1 million overweight or obese children—according to data compiled by the campaign. (I'm guessing West Virgina is #1.)
The organization is spending a whopping $50 million over the next five years on the Strong4Life campaign. Ad agency: Grey, Atlanta. Just to lighten the mood, here's a rather hilarious (in a very black way) obesity ad, via Belgium.