Big-Ash Belgians (sorry).
(click ad, via) "1.5 million Belgians are obese or suffer from overweight" reads the clunky copy here, which has been translated for publicity purposes. Though not exactly inspirational to the corpulent, you have to admit that the visual of an overflowing cremation urn does quickly and simply communicate "fat dead person." Ad is for Belgium's Obesitas Liga (Obesity League), via Antwerp's 10 Advertising. Here's a previous post of five recent campaigns that mocked fat people.