Fat criminals ARE easier to shoot.
(click ads, via) Get shot. Lose weight. Questionably executed campaign using gun range target imagery for Marilia Light dairy products, via Brazil. Translation: Goodbye Fat. Look at those inviting kill zones. Blam BLAM! By Rio agency Percepttiva. Previous ads that took shots at fat people:
• Hey fat whale/cow women: time to evolve!
• Vespa's new more powerful scooter for fatties.
• Singapore light beer ads make fun of fat/ugly chicks.
• Gold's Gym uses facebook/twitter references to mock fatties.