Next stop on the worldwide sexist ad tour: Romania.
(click ads for closer look)
Hey fat whale/cow women? Time for you to evolve! The Del Mar medical spa in Bucharest features "expert weight loss programs" and "proficient aesthetic medicine." But my question is: do they have any on-staff psychiatrists to thoroughly examine the heads of the idiots who approved these print ads (to be fair, there is a third one that shows a pig transforming into a buff man)? Yes these appear to be real ads (scheduled to run in October) done by a real ad agency promoting a real spa (note the detailed contact info). Amazingly, unbelievably insensitive. previous stops on the worldwide sexist ad tour: Germany—pre-owned BMWs ad; Singapore—Coopers premium light lager ads; Prague—Fernet herbal spirit TV spot; Italy—OXYDO sunglasses ad; Britain—Harvey Nichols women's shoes ad; Israel—Tzomet Sfarim book shops; and America—QSOL servers.
posted by copyranter @ 8:15 AM
7 Comments:
Imagine this: some Romanian farmer brings his beloved cow Daisy to the spa and says to receptionist, "Hey, can you turn Daisy into a sexy lady? I saw your ad. I know you can do it." And the receptionist just laughs at him because of course they don't turn cows into people. The man is heartbroken. I say false advertising.
I have to admit, though, that the drawings are skillfully done.
These commercial clearly are not sexist because they do not refer to a particular gender. There are posters with both male and females. They could be tasteless, but not sexists. The taste is dependent on the culture. Maybe for romanians they are OK. I have to admit I find this campaign rather interesting.
I have to agree with anonymous's comments.
tasteless, but not sexist, since BOTH GENDERS are targeted. But I find it weird that there are TWO ads for women, and only ONE for males????? mmmm?
this is one of the worst marketing ads i've seen.
Americans are sensitive about their weight. That's why we're fat as hell.
How do they get rid of the tail? I've been looking for something that can do that for forever!
Um, just because both men and women are depicted does not mean the ads are not sexist, let alone "sexists". Just one example of how it is sexist is in the way it portrays the ideal female body as opposed to the ideal male body. The female body "ideal" is much less attainable AND fetishized.
And all this is not to mention how fat-phobic it is, drawing on animalistic slurs hurled at fat people a million times a day every day. Not that we don't see that all the time in both obscure and mainstream ads.
where's your sense of humour?
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