Monday, November 19, 2007

Czech beer commercial presents a magical manly misogynistic world where all women are blow-up dolls.

[click HERE to watch spot]
Don't worry, you don't need the English translation with this international universal message: real men don't listen to a fucking word their wives/girlfriends say. Can I get HOO-AH my Y-chromosomed Brethren? You can just picture the envious Budweiser marketing brahs high-fiving each other over the conference room table after a late-night viewing of this piece of advertising art. American Misogynists? You already have your favorite sunglasses, hardware store, auto dealership, server company, and dating service. Now, you have a new favorite alcoholic beverage.
(Also note the flabby yet sunken-chested everyman body of our hero as compared to his lithe model companion.)
thanks to Edith George for the tip

5 Comments:

Blogger Jay said...

When she started deflating it was really disturbing. Like she was dead. Prost!

1:51 PM  
Blogger edith said...

Wow, I really started a fest on Jezebel with this. Check it out: http://jezebel.com/gossip/clips/sexist-czech-beer-commercial-gives-us-rage-324898.php

11:13 PM  
Blogger hu said...

it si a herbal spirit , not a beer ...

8:45 AM  
Blogger copyranter said...

Yes I know. But czechs drink it mixed with tonic which they call Bavarian beer...

10:38 AM  
Blogger hu said...

hello from prague! a very good knowledge of czech culture, congratulation...
i do not like the taste of this spirit, so mixed up with tonic is finnaly bearable for me :-)
but it is immensely popular thx mainly their popular advertising. It is always depicting men looking for sme relaese from the annoying ordinary day... this particular ad went I think a bit too far. But it has not elicit any real protest against it. they even have a print campaign where too girls are kissing, and the slogan says smthg like let the girls play if they want (we, men, have better entertainment). I definitely do not agree with this , a woman is WOMAN and a shot of booze might only shorten the time before...( :-)

7:33 AM  

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