about.com perhaps goes a bit too far with the wordplay.
OH! HAHA! I get it!
See, her husband/boyfriend hasn't viciously assaulted her, resulting in the death/loss of her unborn baby. It's just a little harmless joke...which is a good thing, otherwise, the expectant Mother might have committed "shoe-icide," thus "deactivating" her life. Hopefully you've learned a lesson here, about.com—Words Can Kill. Right, General Betray Us?
(bus poster at 14th & 8th. thanks to Timothy Cooper for the pic)