Diamond brand promises monogamy 100 times more powerful than normal.
(click ad for closer look)
The Hearts On Fire® "brand" diamond sells for 15-20% more than other designer diamonds. Why? The cut? The marketing? The marketing? You go ahead and read this in-depth Fortune article about the HOF diamond and discern the answer for yourself. Me, I'm much more interested in discussing this cubic zirconia of a tagline. It even surpasses the audacious DeBeers diamond slogan on copyranter's proprietary Bullshit Geiger Counter. Why not monogamy to the 1,000,000th power? Because that would be ridiculous? (Actually, it's probably because commas are ugly graphic elements.) And is this a guarantee? If my future wife bangs the entire roster of the Manchester United football squad a week after I give her a HOF diamond, do I get 100 times my money back?
Addn: here's a stat for you from that Fortune piece—96% of women "expect" a diamond engagement ring before marriage. That's the best testament to the power of marketing out there.
(thanks much to Alicia for the tip/scan!)