she won't WHAT?!?
For a limited time, any man who buys a De Beers diamond engagement ring and is subsequently rejected by any woman will receive a full refund of the purchase price, no questions asked. That's the De Beers DeDifference.(Note: I don't see any asterisks. Though, I suppose that big-ass diamond at the bottom of the ad could legally serve as one.)
posted by copyranter @ 8:30 AM
12 Comments:
I'd estimate the carat weight of that rock to be around 5, maybe 6 carats. If the setting is platinum, Charles Manson could get a yes.
it's true, cr. if you buy a diamond for a woman and she says no, you can get a full refund (if she doesn't keep it). diamond sellers are quite used to this scenario. if your ring isn't custom made, chances are it's been around the block before you got it. i refused a big one once. i think they're gross.
agreed, archeress. I should have reworded my faux copy to focus more on the no "no" guarantee. but, the post has already been linked to (www.consumerist.com) so I won't change it.
Nice to see DeBeers taking a tip from the boys on the Blue Collar Comedy Tour...
Seems to me this ad is disturbingly close to Ron White's "Diamonds, that'll shut her up".
Empty sentiments aside, my other favorite thing about diamonds is the bloodsoaked African diamond trade! Awesome!
To Dancing: You bleeding heart liberal! The diamond trade teaches Africans the merits of capitalism, the strategic importance of establishing a cartel in any business endeavor and the honest value found in an 18-hour workday.
Funny how all the media-elite liberals have no ethical problem flaunting the bling-bling. Small minded shits.
Anon, we all learned those lessons working in advertising.
Anon - and you have the scars on your back to prove it.
I avoided the issue altogether and made it clear that I'd rather have an emerald. Got a nice 2.5 ct. one, custom set in white gold (platinum would have been okay, but not a requirement). Not too big--it's just right. Somebody would have to sever my finger or shoot/stab me to steal it.
I was years ahead of my time. Apparently, diamonds, or at least white ones, are out of fashion, for engagement rings. Chew on that, DeBeers. Maybe you should start promoting the colored ones.
Emerald, sapphire, ruby...but NOT a diamond. Nevermind that sapphires come in any color from clear to yellow to pink to green to blue...we need Gervais Minas or Queensland for that, not South Africa.
still, Frog, whatever color you like, the unimaginative settings (like the one pictured here) often make young women look like old dowagers. i tried a very cool 1910 burmese sapphire once, and still felt silly. for telling the world you actually love your husband, nothing more classic, more elegant, than a single thin platinum band. Of course I didn't realize that early on. Dancing, do they exploit people to mine platinum? i just don't know.
Nah, platinum's not a problem, archeress. I just didn't see the need to upgrade from white gold. The band is very plain and simple. I think you might like it. *wink*
I didn't say no...
but if I can't make a mistake
I can't make anything.
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