Kenneth Cole’s Puns are Re-Hyphen-Tarded.
The man’s heart is in the right place (His "sole" will be saved.), but his words sure as Hell ain’t. Approximately 3 percent of all pun ads work. Cole has been responsible for a lot of the other 97%. Sorry, but there's nothing "punny" about homelessness. Nor AIDS (ouch).
(photo taken at 6th & 14th by New York's 24-hour man on the street, Bucky Turco.)