FUCK. It's a Ketel One truck.
(click image for closer look)The worst alcohol ad campaign in the history of advertising and/or distillation is integrated.
If there ever was a truck that needed to be tagged by foul-mouthed graffiti artists, this is it. Luckily, the Nolet numbskulls and their agency, M&C Saatchi, have again left some white space for a response. "GO FUCK YOURSELF" would fit nicely. Maybe something a little more subliminal would be a better option. Or, just smear some dog shit on it. I welcome your suggestions. (photo by Jason Pickar)
posted by copyranter @ 3:00 PM
12 Comments:
Dear Ketel One Marketer,
You talkin' to me? You talkin' to me? You talkin' to me? Then who the hell else are you talking... you talking to me? Well I'm the only one here. Who the fuck do you think you're talking to? Oh yeah? OK
Dear Ketel One Driver,
I'd love to stop and kick you in the nuts, but I have a job writing ad copy that doesn't suck.
now texhip, the drivers are innocents in this crime wave against consumers.
"Like, one case. Because that's all the orders we got in the NY Metro area after this campaign."
I'm kind of late in asking this, but I would really like to know WHY the Ketel One campaign is so awful? In going through your other posts on it, I know you hate it, but ... why, exactly? It doesn't offend me right off the bat so I'm curious to know what it is about it that makes you seethe so much? Genuinely interested in hearing your reply. :-)
Because, jenne, there is nothing worse in advertising than faux familiarity. A distillery from Holland is not my friend, and therefore should not be writing me disingenuous, badly punctuated letters.
But they're not writing you letters, they're writing to Ketel One drinkers! Seriously, this ad is proven to work - surely that makes it a good ad! That's the job right, or are you suggesting that advertising creatives are in it for the art? Why not become artists then? Oh right, because there's not as much money or recognition in it. We all work in marketing and sales - nothing more, nothing less. The campaign achieved its goals. It also used some key advertising techniqeus such as "create mystery", "talk to your audience" and "generate interest". How about you come up with some alternative ads.... I enjoy your blog as someone who makes a solid living writing workaday ads for happy clients, but I fail to see what's wrong with this campaign. Again - it's generated interest and I bet a load of people have tried it jsut to se what it's all about. Great blog though.
Thank you, one of the Nolet sons.
Thanks for your response, copyranter. I'm not sure if I agree with you 100% but I see your point.
I'm leafing through a magazine, and I spot one these stale ads. Without fail, I consistently regret wasting the 5 seconds it takes to get through it. The moments that follow stink of the feeling i get when i've spotted a nincompoop who makes me wish i was invisible so i wouldn't have to hear his pathetic attempt at cleverness. At best, these ads are slightly funny when you imagine 'Stewie,' from The Family Guy readin them. Maybe someone should tell Seth MacFarlane.
My pic made it!!! Sweet!! Now I wonder what my are chances of getting a bacon wristband...
You obviously are one of those extremely intelligent men who buy into to the bright light, bushy tailed ads. Like the man before me said...this print is directed to those who drink Ketel...Not for "Absolute" idiots who don't really care what's inside the bottle...just how much it's fluffed.
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