FUCK. It's a Ketel One truck.
(click image for closer look)
The worst alcohol ad campaign in the history of advertising and/or distillation is integrated.
If there ever was a truck that needed to be tagged by foul-mouthed graffiti artists, this is it. Luckily, the Nolet numbskulls and their agency, M&C Saatchi, have again left some white space for a response. "GO FUCK YOURSELF" would fit nicely. Maybe something a little more subliminal would be a better option. Or, just smear some dog shit on it. I welcome your suggestions. (photo by Jason Pickar)