A campaign that could go on for-Effen-ever.
(click ads, via) Dutch vodka Effen (means "smooth" in the native Netherlandian tongue) launched about four years ago in the US. Now, their Chicago agency, Euro RSCG, has finally rolled out the double entendre print ads that capitalize on the—what I'm sure was—carefully selected brand name. Puns are almost always a terrible creative linchpin (see: asshat Kenneth Cole). But with this product, doing anything else would be Effen pointless.
Previously in torturous ad puns:
• Model Tea.
• Clay achin'.
• General Betray Us.
• Bud's InaugurALE.