Today's failure of an ad.
Harley spirit. Well. Let's see. Amongst all those fake, fake tattoos, I spy dinosaurs and lightning bolts and the tribal thing and a hawk and a light bulb and a truck and a car and another car and another care and NOT ONE FUCKING MOTORCYCLE (yes, I see the toy bike, so what, still a fail). Ad agency: Momapropaganda, Brazil. Note, South America: this is how you advertise Harley-Fucking-Davidson bikes.
posted by copyranter @ 10:30 AM
13 Comments:
you've missed one fucking motorcycle there...
As I mentioned, but ZERO tattoos, THE FOCUS OF THE AD. FAIL.
there's no need to show the product to advertise it :)
Agreed. He doesn't need a fucking Harley tattoo or Harley bike tattoo, but some motorcycle and motorcycle related tattoos or an "I heart Mom", or maybe some obscene images would have made the ad immensely better.
copyranter i am going to respectfully disagree with you for once.
i know plenty of bikers (many of whom are ex-skateboarders, which is how i know them), and while they all have lots of tattoos, none of them have motorcycle tattoos. i understand that it is perhaps a branding fail, but as far as the metaphor of being covered in tats since you were a kid, i get it. it's not a particularly great ad, but it doesn't suck as bad as you say it does.
Identifying oneself with a product, as in "I'm a Harley (or Chevy or Ford or Smith & Wesson or Budweiser or New York Mets) man", is the lower and lower middle class equivalent of advertising which college one attended. It allows unsuccessful people to identify with successful institutions, hence the effectiveness of cult brand marketing.
You're probably right. I un-humbly shove my post headline back up my ass.
well put, anon at 12:06 PM!!!
I-)
I think if you went and met a biker they wouldn't just have tattoos of motorcycles all over their body.
Yes, as I said, I'm mostly wrong about the tattoos. Still the ad is lame, and it's also unoriginal:
http://adsoftheworld.com/media/print/okuma_pipe
Maybe it's not the tattoos at all. Maybe the proof of "Harley Spirit" in this kid is his lefthandedness. Harley is basically sending a sly wink to all us lefties, reminding us that we're innately superior to the rest of you.
What? It's no less plausible than most other stupid ad premises. At least it's a more fun interpretation than what the creator had in mind.
Harley is for the wild guys. The little boy's act is a wild feat. And that's the Harley spirit he's born with
Concept or execution wise, the ad is not lame. It's lame, sales wise. But then again these days ads are made to mostly win awards or just grab your attention. I also don't think it's a direct ripoff.
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