For "48", the "phone network only for those aged 18-22." Here's a radio spot from campaign ("spanking some MILF"—don't think that would fly in the US).
As a YouTube commenter said: "I ordered a 48 sim card and immediately contracted chlamydia." Another one opined: "The greatest pile of jaded horseapples I've seen in a long time."
Last year, Ireland presented us with the sleaziest soda commercial ever.