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The Best Ad Critic In The World™ (™ pending) and a freelance copywriter with 25+ years experience and CLIOs, One Shows, Mobiuses (sp?), ADDYs, ANDYs, and a Bobcat Pin (Cub Scouts).
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posted by Mark Copyranter @ 12:20 PM
My guess is that in real life he's a flaming asshole.That's disappointing because there's something I find appealing about his work.But then again, maybe it's just that I've got dysthymia and I'm a sucker for that "exhorting prophet" routine.
I would guess the same.
Superior condescension is never a good idea. I'd like to give him a bloody nose.There's an asshole/artist in Portland who owns a small billboard on top of his studio.He paints one-word slogans on it (badly I might ad), such as "Breathe" and "Smile". The only way to interpret this is that he thinks he's got life all figured out, and is enjoying his/doing a better job of it than I am.I hate that pretentious assholery.
What really kills me is the slash marks. It's designed enough that he should stand by the line breaks, dammit.
Like them. More thought provoking than most advertising and it doesn't relate back to a product or brand.
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