Tuesday, March 20, 2012

Classic Ad of the Week—Tide.

From 2007, by Saatchi & Saatchi NYC. It won a Press Silver Lion at Cannes. Nice way to do product hero while guilting hand-wringing, liberal New Yorkers into only washing with cold water. Saatchi did some nice work for Tide that year; this campaign won the Press Grand Prix Lion. Not quite as good was this 2010 Tide ad via Spain which featured fucking the gardener humor.


Anonymous RobbieR said...

I love the type

12:13 PM  
Anonymous Anonymous said...

and the placement makes it looks like clouds.

not sure if it makes me want to buy the product, which is expensive, but it does make me think about using cold water with my regular detergent.


1:27 PM  
Anonymous cath said...

If your regular detergent is liquid, no reason you can't use it in cold water. Not only will you save money and energy, but your clothes will last longer.

10:00 AM  

Post a Comment

<< Home