F*cking the gardener humor for Tide.
(click ad, via) Yet another instance of "Ad That Will Never Ever Run In the United States." (Here's two previous examples: Tampax; Stihl.) First, because it's too subtle. And secondly, because Amuricans would flood P&G's headquarters/in box with hate mail. It does memorably separate Tide from other laundry detergents, though. By the Madrid office of Leo Burnett. Previously: Erectile Dysfunction humor used to sell fabric softener.