Monday, August 30, 2010

On Bangkok Cock Ring Advertising.


(Click ads. Surprisingly, this isn't the first time I've addressed CockRingVertising.)
This campaign by McCann Thailand for the Fowin "sexual efficiency" erectile dysfunction penis ring is a few months old, but it deserves a professional copywriter's measured analysis. If you're unfamiliar with how a cock ring works, here's Wikipedia's take (nsfw).
"Get Her Back" is the headline on these ads featuring oversized, anthropomorphised, sweating, hiding fruits & vegetables. Apparently, hubby's limp cucumber has forced wifey to raid the fridge behind his back for some vedge vadge action. So he needs to pick up a Fowin so he can become the Cock Lord of the Ring. From the Fowin site, here's some badly translated copy plus a sizing chart for the one ring that rules the bedroom (OK, I'll stop with LOTR puns).
Oh, Analysis? Stupid.
Related: Texas sex shop video: Stop Vegetable Abuse.
Related: copyranter creates an erectile dysfunction banner ad.

2 Comments:

Anonymous Anonymous said...

Yikes, I clicked through to the ads before reading the text and even though I saw the produce off to the side, the frightened underdressed woman with a man entering the room, combined with the slogan "GET HER BACK" just screamed sexual abuse. Scary stuff.

4:03 PM  
Blogger Adgirl said...

yik!
The detail of the dripping fruit makes me a little grossed out. Plus she must be really hurting herself with that size of fruit. maybe she should splash out and buy some proper pleasure equipment. please pass the advice on.

5:25 AM  

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