In the 50s, people brewed Sanka in humongous light bulbs.
(click ad, from 1953, via) Just. Strange. By the way, "caffein" was an acceptable spelling back then. And "tasteless caffein adds nothing to coffee's goodness" was a bald-faced lie. Also, our gentlemen hero is not going to be sleeping all night, he's going to be pissing all night. Previous retro Sanka ad: 1940: fat lazy sleazy siesta-less Mexican man convinced to switch to Sanka.