How does a New York investment bank advertise in 2012?
(click, via)
Very, very innocuously.
Lush images. Generic lines (that any investment bank could say). Maybe steal an idea from across the pond. Push zero buttons. Get your name back out there, but say absolutely nothing of substance. Job well done, mcgarrybowen (the NYC ad agency). Previously: How does an investment firm advertise in 2011?
posted by copyranter @ 12:10 PM
6 Comments:
nice recovery ad. the overall color makes it look like there was a sepia screen overlaid? it is just a weird color, and does not present a sunny and positive outlook. which a recovery ad should do.
I-)
Generic lines like "distinctively J.P Morgan". Fail.
I like the one on the left better... it flows fairly seamlessly from the UK, to India, to China. The one on the right is kind of jarring.
Chip: I think the generic lines were things like "We're at home wherever our clients are," which is so "bank ad in an airport" it makes me wonder what I've done with my boarding pass.
Remind me to never write copy for McGarry. After winning Agency (client bitch) of the Year, they've run food porn for BK with $3.99 as a headline. Introduced Bud Light Platinum to their target of Lance Bass and Lance Bass... and now they've stolen these headlines from the JPM corporate employee email blast.
I worked at the agency for a year. I can tell you that these were pitched to the client 4 years ago and these boards literally sat around the office and would get dusted off every 6 months.
Thanks for the info.
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