How to perfectly sell beer in 10 seconds (TV spots).

This is how.
From the press note: "Finns are the most punctual people in Europe. We are very protestant when it comes to work ethics. We work until the eight hours have been completed. Our film shows the first 0.5 seconds after the workday has finished on any given Friday."
It's like "Miller Time", except for, you know, smart people.
Ad agency: 358 Helsinki.