New Hell Pizza Promo is Pure Fucking Evil.

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I criticized some of the Kiwi pizza chain's promos/ads in the past (See: blood-filled syringe pens; Mis-fortune cookies; Dead bin Laden ad). But this, this is a truly terrible, yet perfectly branded, idea. I hope they have good lawyers. Thanks Jesse for the tip. Ad agency: Barnes, Catmur & Friends, Auckland.