New Zealand's Hell pizza has a well-earned reputation for creating controversial yet spiritless advertising (see the timely yet sleepy dead bin Laden ad) and the blasphemous yet stale pentagram bun promo).
Here Hell is (was) giving pens that looked like blood-filled syringes with the inscription: "Hell, creating addicts since 1996." (C'mon, everybody knows China White and pizza [well, any food] do not go together). The big controversy here is that the pens weren't supposed to be given out to children (teens were fine, I'm sure). But nine-year-old Joel Crampton of Wellington came home beaming with his promo paraphernalia. His parents were not beaming. Hell says they've stopped the promo.
Previously, Hell also gave away "Misfortune Cookies," including one that read "You will marry a transgender" (Bwa HaHaHa!)
Ad agency: Barnes, Catmur & Friends, Auckland.