update: it appears this idea was stolen from an Australian art director (evidence).
Product: Expert Whitening. Ad agency: Canvas, Cape Town. What do I think of the ad? Who gives a fuck (It sucks), it's Friday. True story: I once cut the tip of a finger off trimming comps. (It was all hands on deck for a next morning 9:00am new business pitch.) Here's five of the most bloody, gruesome ads from the last few years.