The internet-famous Audi vs. BMW billboard battle has a new addition.
(click, via)Using a blimp is lame, BMW (unless it has "new car" smell).
Still. Now it's your move, Audi. Via Santa Monica, California.
posted by copyranter @ 6:00 PM
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Thursday, January 26, 2012
(click, via)Using a blimp is lame, BMW (unless it has "new car" smell).
Still. Now it's your move, Audi. Via Santa Monica, California.
12 Comments:
Clever, but I would have written: Check. Mate.
This just blew my mind.
I posted at like three o'clock:
http://tj-arch.tumblr.com/post/16533249376/i-have-a-hard-time-believing-that-this-is-real#.TyIHdyPpNJM
And then you post this amped up version at 6.
I guess I'm the Audi in this situation.
Wtf, this is a real thing, and not just some photoshop-trolling?
Is a Formula One car on a blimp jumping the shark?
In response, will Audi be branding an anti-aircraft cannon?
"Your king is no match for our pawn"
I hate that. I think that may be my least favourite ad ever.
BMW should just have said
"We said CHECKMATE you twat, now take your shitty car and fuck off and leave us alone"
Though Sean Peake's is much better.
A predator drone pulling a banner would be kind of cool.
It's fake. Check above the signs. In a perfectly straight line, the blue sky BG all off a sudden displays completely vertical noise up behind the also photoshopped blimp.
wow, what a terrible photoshop job
every move could only be a photoshop move, since the original Checkmate billboard stood there only two weeks.
And here is a really good presentation of the story:
http://www.autointhenews.com/bmw-vs-audi-billboard-wars-a-battle-of-ad-budgets/
Definitely photoshopped. The BMW logo on the tail looks a bit too neat.
Geek alert!
And I think, aerodynamically, the blimp would be facing into the wind with the rope stretched out in front of it. This is trying to show the blimp pulling the Audi sign away.
Here is a video of the original billboard going up: http://vimeo.com/4082525
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