60 seconds of food blowing up in slow motion in a microwave (it's an ad).
The point being, Microwaves ruin everything. Video is for Moe's Southwest Grill. I've never heard of them, but apparently they never use microwaves. It's a selling point, I guess? But how's the food? Brandon from the agency says the action was shot with a Weisscam at 500 frames per second. Ad agency: Focus Brands, Atlanta. Related: Would you buy a microwave that looked this weird?
posted by copyranter @ 12:50 PM
9 Comments:
Copyrights, I guess, for not including May's head.
Microwave Massacre
http://en.wikipedia.org/wiki/Microwave_Massacre
Welcome to Moe's!
That's funny, because their food still tastes like it's made in microwaves.
Jesus Christ. Brandon from the agency must be very happy that CR posted his video. What a joke! By posting your video, he actually made fun of you. The video is derivative boring crap. Slow motion videos are a dime a dozen.
Doesn't seem that way, Mr. Christ. Nothing negative in his comments and he gave kudos to the Rimmel outdoor installation just below. But you're right about one thing, I'm sure Brandon is real happy about it being posted. Kinda the point, huh?!
2:46 PM Anon
He (Ranter) is right about one thing. Most of his readers don't work in advertising. That explains your ignorant comment. The fact that he gave kudos to the Rimmel ad has absolutely no bearing whatsoever on this ad. I bet my Ferragamo socks he hates this shitty microwave ad. If he doesn't, I will spit in his face.
Most of us -- even not in the industry -- can tell the difference between an entertaining video and a good ad. I'm guessing CR posted this because it's an entertaining video which also happens to be an ad. He didn't specifically comment on the quality of an ad except to note that it's not very informative ("But how's the food?").
The connection between the video and the product ("Microwaves ruin everything! We don't use 'em!") is weak at best. But that "connection" is just window-dressing, anyways. If this ad has any merit, it's in the possibility that people who enjoy watching stuff blow up in slow motion will send it viral, and people will become more familiar with the name "Moe's." After all, when one is looking for cheap, fast comfort food, familiarity is probably a bigger factor than quality.
Anonymous is right that the video's derivative, but that doesn't mean it won't amuse people long enough for them to click "share." After all, most of the internet is derivative -- and some people haven't seen "Will it Microwave?"
Love the music! Who did it?
I love this ad like I love advertising.
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