Many of you ad veterans have already seen this brilliant piece of work for Rimmel quick-drying nail polish, but about half of my readers don't work in the ad industry—so this is for them.
Back in 2009, JWT London placed these ad sculptures in front of Rimmel retailers in the UK. Then, once shoppers went into the stores, they were greeted by another smaller version of the installation near the Rimmel display case. Sure, there have been many cool-looking oversized outdoor ads (Two of my favorites: Mini-Cooper and Hot Wheels). But this one also perfectly dramatized the product's benefit.