Simply the best outdoor ad installation ever produced.
Many of you ad veterans have already seen this brilliant piece of work for Rimmel quick-drying nail polish, but about half of my readers don't work in the ad industry—so this is for them.
Back in 2009, JWT London placed these ad sculptures in front of Rimmel retailers in the UK. Then, once shoppers went into the stores, they were greeted by another smaller version of the installation near the Rimmel display case. Sure, there have been many cool-looking oversized outdoor ads (Two of my favorites: Mini-Cooper and Hot Wheels). But this one also perfectly dramatized the product's benefit.
posted by copyranter @ 8:30 AM
8 Comments:
I've noticed you like to use superlatives (e.g. the best, the greatest, etc), but I'd personally steer clear of them when it comes to outdoor ad installations. There have been many great ad installations, some quite epic, created over the years, and in my opinion it's impossible to pick a single winner. I can think of at least 5 great installations, and I still won't be able to tell which one is the best. The Rimmel one, visually reminiscent of the FedEx ad (see first link below), is definitely one of the very best.
http://advertisingadvice.blogspot.com/2009/10/32-best-outdoor-advertising.html
Reminds me of a really cool McDonalds one I saw a few years ago promoting their coffee using an existing street light: http://1.bp.blogspot.com/_E-Id2z-RKgQ/SwxSJNWazJI/AAAAAAAAAus/kQpo0nH-l3I/s1600/McDonalds+Coffee1.jpg
Hey Vinnie...
STFU.
Hey anonymous...
Kuso kurae,noroma!
But did it SELL anything?
At the retailers it was placed in front off? Of course it did.
just awesome
You see, if I had any talent at all, I'd know how to think of stuff like that and make it happen.
Oh, well.
Thank God there's booze.
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