Thursday, January 31, 2008

Dead Kennedy Sells Wicked-Expensive Italian Yachts.

(click ad to read. sorry blurry.)
"Err-ahh, buy a Sanlorenzo..."
Here, Sanlorenzo yachts has shamelessly procured a photo from the Kennedy Library showing JFK in August 1963, three months pre-headblast, relaxing with daughter Caroline aboard the "Honey Fitz" yacht—a yacht not built by Sanlorenzo.
The headline is, A man's strength is measured when he's relaxing. A JFK quote? No. A quote by anybody at all? No. Just a stupid yacht company ad headline. The bodycopy reads, in-part: "We are proud of our commitment to people who love to live at sea without drawing attention to themselves. People who, in fact, consider their privacy to be one of their most precious assets." (jesus fucking christ)
Though the worldwide economy is in the shitter, luxury yacht sales are apparently booming. So if you're in the market for one, check out Sanlorenzo—the yacht JFK almost certainly would not have bought later in life, if he hadn't been assassinated. previously in usurpations of dead political leaders to sell something: are you willing to die for Digital Media, Beth Comstock?; the rocket's red glare of President's Month sales. (thanks to David Beedie for the pic)


Anonymous Anonymous said...

I need a yacht like I need a hole in the head.

4:01 PM  
Anonymous Anonymous said...

A copywriter's genius is measured by his stupidity.

4:03 PM  
Blogger copyranter said...

garrito, I want you to write my obituary.

4:04 PM  
Anonymous Anonymous said...

It's things like this that feed my desire to be Captain Nemo. Ah the joy of sinking these insanely overpriced toys must be utterly sublime.

4:21 PM  
Blogger Ted said...

Talking about usurpation: not to forget the disgusting campaign for Doctor Martens boots with the dead rockstars.

5:43 PM  
Anonymous Anonymous said...

Copyranter, now that's what I call a dead line.

11:44 PM  
Blogger RFB said...

Caroline appears to be sad in this photograph. Perhaps she is having scary premonitions... of the future marketing of her family's image.

10:27 AM  
Anonymous Anonymous said...

Campaign endorsements mean so much.
This only fuels my desire to have polar bears, cougars and pandas to start eating people alive as soon as possible, in mass quantity.

4:58 PM  

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