![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfHGQmnLsmiFINw_IvrP_F-K1n1SoTE4m1TNYXtw-Jjnfjt8E6xbhDPNSv-lC-CofL35m9wxfcLh2XcSB2hYknveNU2U5_v6PYoftRVigHFkgqi_UjxStXlOF6ggXAk5HRd8gE/s200/AnimalNY.png)
Wrangler has just launched a new campaign in France that desperately tries to reposition the cowboy jeans as
edgy. the tagline is..."We Are Animals." Stupider, more pretentious fashion advertising you would be hard-pressed to find (
I'm writing like Yoda talks, sorry). (
link)
2 Comments:
The ads look more like crime scen photos courtesy of your friendly neighborhood body dump site.
So if I wear Wranglers, I'll end up dead, face down in a ditch or a lake? How is this a good idea? I don't want to think of serial killers when I buy my jeans.
This campaign is a monumental failure.
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