Australian beer brand attacks already dead metrosexual—one of whom looks an awful lot like Tom Cruise...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5Lx6EwD1vaVbwRqQa11e1bl8aafz6X5DwlI72WoVH1YXzPuikBFEMQp5t4hqALRgfJpmqSND8FaApDtJ7OYpj9WtipGA6ExCH7_-xVFMFYPxNs9MI7TqmKGulnlN1Z2TapD7iPg/s200/BaronsStefan.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxbEeDwKEBzLMzHm0iv7yPAuSpzTQfxxfzPrXP6glVmOwQrodIgk9gbitQSQQoCChyXl20vNVHKGKQ6ixSUseqaYfMSOWX-8kGn7Q9BHnMwpqvRo3GYEecTh0PoI05_vN82hyphenhyphenT2g/s200/BaronsJamie.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb_rxpfzGe5OA8a8wEL0G826-zEOtev0Ry73PiOH9ikhz8n68MOmtj2_eiavPBFs9NdLA2WerlixWaADfKEdBESETpOgXMiX2Z1WSFaP2kMQUsMdvhnplhB94YsgNl1aZiEOsPzg/s200/BaronsToby.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrdRNRipX3CdwLXAv4Sy8BBrAfeXVJ8lgGLRZcA00WqB1gioY55Y7fhDeVoPgm4NyWLm-f23AtDwMMuw__E0gLBaRNdPtSGWTv2VGPWBzUqqVjXekD2sx1jxf4GQzrFkiXyhOTwg/s200/BaronsKarl.png)
(click ads to read copy)
Admittedly, the casting and photography are good, and the copy is creative enough. But this "save the males" anti-metrosexual print campaign via Australian beer Barons is an idea who's time has come and gone (the accompany video has been online for a couple of months). Five years ago, I would have said 'decent approach.' But scores of brands in that time—from deodorants to autos—have beaten the de-balled male stereotype to death. And what's with Karl (lower right), the Cruise dopplegänger (actually, vice-versa)? (images via) Previously in: metrosexuals in advertising. Previously in: outdated sexist beer ads.
5 Comments:
Oh my hell this is great. Can't remember quite how I got here - but sure glad I did.
Thanks for the laugh.
Take care.
Karl with a K's zipper is Klalarmingly Klong
I like the ads- in my mind there's too much of a gender blur out there...
I'm a guy who likes to wear freshly-ironed clothes but you can leave the waxing and make-up for my girlfriend.
There are more on you tube...
http://au.youtube.com/watch?v=yksWTOEqsUc
John Hampson, Australia
Karl's head looks like a friggin dirigible. I sure hope that's a candidate for photoshop disasters, or that boy's neck is going to snap like a twig right soon.
Yeah, there's something fishy goin' on there.
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