Wednesday, July 08, 2009

Barclays says they're now The Rock.

In a new pricey little commercial, Barclays attempts to usurp Prudential's long-established advertising image of rock-solidness. The London bank presents a metaphoric vision of Wall Street where everything and everyone is fake; everything except them, of course. It's a decently-shot spot, though having a manager come out of their building to ask "May I help you?" is just fucking cheesy. I guess they figured it was corporate chest-thumping time, since they passed their all-important "stress test." However, at this point, I don't think it's very believable for any bank to be calling itself "substantial." Agency: San Francisco's Venables Bell & Partners. Previously in: bank advertising.


Blogger xgeronimo said...

i agree: decent visuals, cheap words..

2:48 PM  
Blogger llcooljessie said...

For a money ad, it's quite fun to watch.

2:51 PM  
Blogger Volly said...

I think SunTrust beat them to it with "solid." Which I don't like...

8:22 PM  

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