Kansas City library brands its delivery trucks with fake literary businesses.
(click images) Oh, how fucking precious. The Johnson County Library in Kansas City recently launched this fleet of book courier trucks panelled with faux business adverts referencing classic literature. "Kafka's Pest Kontrol" is my favorite. The designs are by Barkley Advertising Agency, according to the library's press release. I have nothing bad to say! Except, well, nothing could get today's dead-eyed youngins' to read these creaky titles (via). Previously in book advertising: Israeli bookstore chain mocks dumb blondes and facebook. Book advertising is the hackiest of the hack.
posted by copyranter @ 12:05 PM
6 Comments:
They're creative, but they don't really hold much of a message.
In the end, the target audience is made up of people who ALREADY know the dang books. So the agency is off the mark on this one.
That is .awesome.
Kansas City also has the delightful downtown library, which is made of giant books.
And why not? Reading Is Fun.
I don't think the agency's off the mark at all.
In this economy, libraries are targeting book-lovers who suddenly find themselves unable to afford their trips to the book store.
It's DEAD on target to remind those people--and there are a lot of them--of that place with all the free books. And to do it in such a fun, clever, and humorous manner? Even more effective.
Driving home their point,
BUT TO WHAT LITERARY END???
I'd say they're probably missing the mark in that only people who have read the referenced books will "get it", but I love the idea.
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