Budweiser co-opts Beatles song because they can afford to.
Or, InBev can, I guess. Super slick, super expensive spot via DDB London due to debut Saturday on Sky Sports One. The spot was shot from a train in Chicago. The song, "All Together Now" from Yellow Submarine, is being performed by UK band The Hours. It's a fun spot, which has absolutely nothing to do with Bud or beer or anything at all, really. It does make a nice short video for the song. Borrowed interest doesn't get more borrowed than this—though Bud did recently lamely lamprey their newest brew onto Obama's already crowded ass. (via).
5 Comments:
Kind of reminds me of Michel Gondry's Chemical Brothers video for "Star Guitar" where the beats go with the background.
Why can't everybody just leave The Beatles alone??
@Foty Ditto, although the Bud version is no way as good.
Nice-ish song. Nice-ish production. Every bit as soulless and bland as the rank piss it's advertising, though.
I wish I could play a drum or dress up like a football player or be a giant inflatable panda, but i'm too drunk to get off this train!
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