Budweiser co-opts Beatles song because they can afford to.
Or, InBev can, I guess. Super slick, super expensive spot via DDB London due to debut Saturday on Sky Sports One. The spot was shot from a train in Chicago. The song, "All Together Now" from Yellow Submarine, is being performed by UK band The Hours. It's a fun spot, which has absolutely nothing to do with Bud or beer or anything at all, really. It does make a nice short video for the song. Borrowed interest doesn't get more borrowed than this—though Bud did recently lamely lamprey their newest brew onto Obama's already crowded ass. (via).