Monday, December 21, 2009

The lame journalism metaphors of CNN.

(click ads) Ugly ads for the international version of "America's most trusted news source" by Berlin ad agency Heimat. My first guess was that these were spec ads. But after perusing the agency's website, CNN is a client of theirs, so they may indeed be real (Heimat didn't respond to my email inquiry.). The drilling and unzipping logo treatment metaphors, in addition to being painful, are also both rather sexual. They could use a little (LOT) more sexiness in their American promos as the network now sits below MSNBC in the news channel ratings rankings. Previously in: bad journalism advertising.


Blogger Sabina E. said...

I can't take CNN seriously as a news source. One of my friends told me to go look at CNN's website and I saw that on "Most Popular/Most Read" articles were about Jon & Kate (the reality TV couple with lots of kids), a Playboy model, and a bunch of stupid celebrity bullshit. Nothing about Iraq, Afghanistan, or any other important issues. This was over the summer.


12:56 PM  
Anonymous Anonymous said...

I'm not sure if it's CNN's fault that the "Most Popular/Most Read" articles are ridiculous gossip. The only people to blame for that are the idiots who continuously read that garbage and make them the most clicked articles on the site. Perhaps it's CNN fault for having those types of articles on their site at all, but all of the major news sources have some sort of Entertainment News section.

10:11 PM  
Anonymous Anonymous said...

Ranter, your comments are valid from an "anglo" perspective, but it bears pointing out that lumbering metaphors are very typical of the german ad mindset.

I wouldn't want to stereotype all german folk here, but *every* *single* ad I've got done for Germany has been really literal. They simply do not dig concepty stuff.

6:29 AM  

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