Wednesday, May 12, 2010

The new Braun Trimmer: For those who'd like to turn their nose hairs into tiny totem poles.

(click ad) Now, that's German engineering. Visually exaggerating a product's benefit is one the best tried and true ad concept methods. But: you don't want to take it too far, BBDO Düsseldorf. Previously for Braun, the German ad agency insulted the American mafia. Previous hair grooming ads:
• TWAT the Hell?
• The Fusion: a review.
• Ladies, toss your hoo-ha hair in the garbage.
• His & her grooming ad—maybe SFW, maybe not.


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