Tuesday, August 24, 2010

Australian men get tips on sheds, women, and prostate cancer.

(click ad, via) The long copy print ad—as good as dead in this fucking Tweeting culture of ours. (Here's a brilliant recent example via South Africa. Here's another via the UK.) While this one for The Cancer Council of Western Australia isn't quite brilliant, it is at least ambitious. And you'll smile once or twice. And maybe learn a thing or two. It's ultimate goal is to promote a prostate cancer call-in evening next month. Nice idea. Certainly better than this awful US TV spot. I just think the copy should have been pushed more to be a tad quirkier, a smidgen funnier. By Perth ad agency marketforce.


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