The Daily Telegraph: "the man's paper that women read."
(click ad, from 1959, via) "Sometimes gay, sometimes serious, the women's page provides a happy release, whatever the rest of the news may be." Or—you can just look at the pictures, ladies. Previous retro sexist ads: Anacin. Morton's salt. VW Beetle. American Airlines. Tab. IBM. Schlitz. Tiparillo. Heinz. Listerine.