Monday, September 27, 2010

Suicide prevention hotline projected onto Belgrade death river.

(click image, via) Ad Creep Update time! Now that is some Point Of Purchase advertising, amirite? Get it? Purchase? I Fucking crack myself the fuck up sometimes. Anyway, here's the story: On average, 1,500 Serbians commit suicide every year, about 40 of them by jumping from Belgrade's bridges. So, the Serbian office of ad agency McCann Erickson created this (Danube) river projection message with the phone number of the local suicide prevention office and the line "you are not alone." Maybe not! There could be yet another depressed Serb waiting for you to jump. It also makes a nice jumping target. Neither of those comments is at all funny, sorry. Yes, this is real, not Photoshopped. It happened in August.
Previous suicide prevention ads
: DepressingIdioticHilarious.


Anonymous north of the border said...

What an assumption to make that all suicides happen at night, but it's a lot cheaper than the barrier (dubbed the Luminous Veil) we have in Toronto.

Do barriers around bridges prevent suicides?

2:09 PM  
Anonymous Anonymous said...

Why not just put a net down there?

3:36 PM  
Anonymous Anonymous said...

Not that it matters a lot, but it's actually a bridge on the Sava, near the Sava-Danube confluence. Just fyi :)

And also, the ad has generated a lot of mixed/negative mockery in Belgrade as well - "you're not alone, you have the voices in your head" etc. :)

Personally, I prefer campaigns that try to keep you away from the ledge in the first place...

11:36 AM  

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