THE most magnificent cigarette ad ever.

(click ad, unknown date, via) Was I being hyperbolic? No, I was not, was I? Try to look away from the flying, smiling, smoking Pegasus with dragon wings. Why they were not called Pegasus cigarettes, I haven't a clue. Par for crazy Japan. Update: from 1902. Previously:
• the most magnificent gay bath house ad ever.
• the most magnificent AIDS prevention ads ever.