Monday, November 29, 2010

Russian government uses psychotic squirrel in alcohol awareness spot.

(via) Welcome to the latest installment of Russian Ad Watch, where we watch Russian ads with various levels of incomprehension. God, do I need translation help with this PSA via the Russian Health Ministry. He is apparently called Hell-Squirrel? He is suffering from acute alcoholic psychosis (obvs). And...he killed his wife or a friend's wife, or something? Nice Curly impersonation there towards the end. Что за хрень? (what the fuck?) update: my Russian-savvy correspondent says he's ranting about invisible spiders and singing 'Volga.'
The Russians do seem fairly obsessed with squirrels.


Blogger ptiza said...

no-no-no! I don`t think that it is a governmentaly preordered video - or it would NEVER be anoni,ous, and NEVERNEVERNEVER would be fukcingly ugly, disgusting and cool
the real problem is if U have a snake in your boots than you never see this video cause You`re already blew your TV and comp on booze.
so it goes

3:27 PM  
Blogger copyranter said...

According to, it is via the Russian Health Ministry.

3:57 PM  
Anonymous Marina said...

I'm told that the squirrel received very warm response - the first and only example of a state-run ads that Russian blogosphere liked.

4:19 PM  
Blogger Unknown said...

This makes more sense when you know that delirium tremens are called also known as "belachka" or to translate literally - small squirrel.
The last words of the commercial are; "If you're drinking, I'm coming for you."

12:40 PM  
Blogger copyranter said...

Yay, thank you for the info!

12:45 PM  
Anonymous Anonymous said...

i'm from russia and i've never seen this ad)
but i'd say that this one isn't so freaky as it seems, cause we have an idiom that literally says "to catch a squirrel". It means - to become crazy and delirious after long alcohol abuse.
nevertheless russian advertisement production blows our minds far too often =)

4:47 PM  

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