Tuesday, December 21, 2010

Eating Disorder Ad of the Week.

(click ad, via) Let me take you inside, briefly, the probable creative discussion held over the crafting of this dramatic ad for Israeli non-profit Beitech, an organization that supports women with eating disorders:
creative #1: Let's make utensils look like prison bars!
creative #2: Uh, they're not long enough.
creative #1: Fuck that, we'll cheat it.
update: male hands with nail polish digitally-added?
Previously, Beitech made an inappropriate pallbearers joke of an ad.
Ad agency: McCann Erickson, Tel Aviv.


Anonymous Anonymous said...

...and that are two male hands with photoshopped nail on it...

11:54 AM  
Blogger copyranter said...

Ha! Looks like you might be right.

12:02 PM  
Blogger ptiza said...

Anon, U r wrong - they are woman`s! They look like male hands because of high tension

I like this Ad - the message is clear for those, whom ot may concern

3:31 AM  

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