Eating Disorder Ad of the Week.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzvPRUKSAe7m0Bz3Ws_8owdtSwxdfBjbFw1oPh0nfmP2l1Q92nHAx2qwwS6iF9oNwrCBBb0f_T6V1qts3QeGg650dXDEASwWX-GdqJ_12P1JkOdCi9zFYsO2ZgYM-4a1lDk7As/s400/Beitech2.jpg)
(click ad, via) Let me take you inside, briefly, the probable creative discussion held over the crafting of this dramatic ad for Israeli non-profit Beitech, an organization that supports women with eating disorders:
creative #1: Let's make utensils look like prison bars!
creative #2: Uh, they're not long enough.
creative #1: Fuck that, we'll cheat it.
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update: male hands with nail polish digitally-added?
Previously, Beitech made an inappropriate pallbearers joke of an ad.
Ad agency: McCann Erickson, Tel Aviv.
3 Comments:
...and that are two male hands with photoshopped nail on it...
Ha! Looks like you might be right.
Anon, U r wrong - they are woman`s! They look like male hands because of high tension
I like this Ad - the message is clear for those, whom ot may concern
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