Tuesday, May 31, 2011

Does a close-up photo of gray ear hairs make you want to buy a Volkswagen?

(click ad, via) While I do appreciate the complete lack of a product shot in this VW Touran ad via DDB Stockholm, Sweden, I do not appreciate anything else about it. There're—I'd estimate—about a kabillion other better ways to visualize "roomy." Come on ad people, this is Volkswagen. Lemon? The guy who drives the snowplow? This great 1969 ad?
Previously in VW ads I have not liked at all:
Creepy (via Italy).
Sexist (via Lebanon).
Hackneyed (via Spain)
Racist (via South Africa).


Anonymous Anonymous said...

So you did like the stupid edible road print ad or maybe you just forgot to mention it.

2:10 PM  
Anonymous Anonymous said...

> kabillion other better ways to
> visualize "roomy."

this is WHY i read copyranter - i would not have got it that the ad was for 'roomy'!

it could have been worse - a nose? a big wet dog nose? a scratch and sniff of a mouth with bad breath?


2:12 PM  
Anonymous Anonymous said...

> kabillion

:-) is that bigger than a gazillion? :-) an 'illion' that went ka-BOOM? :-)


2:14 PM  
Blogger copyranter said...

First anon: No and no.

2:39 PM  

Post a Comment

<< Home