Tuesday, May 31, 2011

Does a close-up photo of gray ear hairs make you want to buy a Volkswagen?

(click ad, via) While I do appreciate the complete lack of a product shot in this VW Touran ad via DDB Stockholm, Sweden, I do not appreciate anything else about it. There're—I'd estimate—about a kabillion other better ways to visualize "roomy." Come on ad people, this is Volkswagen. Lemon? The guy who drives the snowplow? This great 1969 ad?
Previously in VW ads I have not liked at all:
Creepy (via Italy).
Sexist (via Lebanon).
Hackneyed (via Spain)
Racist (via South Africa).

4 Comments:

Anonymous Anonymous said...

So you did like the stupid edible road print ad or maybe you just forgot to mention it.

2:10 PM  
Anonymous Anonymous said...

> kabillion other better ways to
> visualize "roomy."

this is WHY i read copyranter - i would not have got it that the ad was for 'roomy'!

it could have been worse - a nose? a big wet dog nose? a scratch and sniff of a mouth with bad breath?

I-)

2:12 PM  
Anonymous Anonymous said...

> kabillion

:-) is that bigger than a gazillion? :-) an 'illion' that went ka-BOOM? :-)

I-)

2:14 PM  
Blogger copyranter said...

First anon: No and no.

2:39 PM  

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