Wednesday, June 29, 2011

The most insane men's deodorant commercial ever won a Cannes Lion.

Rexona (known as Degree in the US) has a thing for doing insane, pits-focused commercials, like this Russian one from 2009. The above lunacy won a Silver Lion last week for "Best Use of Music." For once, Copyranter has no complaint with this judgment. Ad agency: Ponce, Argentina. This pre-Isaiah Mustafa Old Spice spot is still my favorite recent men's deodorant spot, though.


Anonymous Anonymous said...

This spot is insanely restarted,but at least it kept my attention. The pre-Isaiah Mustafa Old Spice spot, on the other hand, is effin' boring.

9:28 AM  
Anonymous Vinnie said...

There's an even crazier Rexona Men commercial that came out last year. It turns guys with smelly pits into zombies!

9:47 AM  
Anonymous -1-T-M- said...

Well, at least it took my mind of Barry Manilow's puffy new face for awhile!

10:37 AM  

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