McDonald's wants you to "Drinkcessorize."
Ad agency: Leo Burnett, Chicago.
Thanks to Vinnie for the tip/pic.
Previous bullshit made-up ad words:
• Wegasm.
• Shave-cation.
• Officecrushable.
Related: McDonald's in Israel says they don't have a fat ass.
posted by copyranter @ 12:30 PM
8 Comments:
I stumbled upon your blog somehow through gawker.com yesterday. Yes, I'm the only person who reads that site anymore. I worked in the asinine world of advertising for 8 years and left it for the equally asinine world of broadcasting. Thank you for bringing a smile to my face and a evil chuckle that intrigues my work cubemates everyday. I've forgotten how many bad ideas get green lit...and the overzealous media planners and underpaid/overworked media buyers that place this crap for the masses.
My, eh, pleasure?
While browsing flickr today, I came across this other disastrous MD's billboard, via Yass, a town in New South Wales, Australia. Though a bit old (snapped in 2007), it's worth sharing.
http://tinyurl.com/62ub74f
No comment.
all name makers-uppers are xref-ed to shirley ellis 'the name game' and 'the alphabet song' by the three stooges for proper rules of name make-uppery.
I-)
McDonalds should stick to the market they already have - ordinary, unpretentious all-Americans. I can think of no brand name that fashionable young fauxhemians would rather avoid.
vomit
"Real fruit."
Precisely.
A group of students at my university took a trip to Leo Burnett Chicago a couple months ago, and we saw this in their production. Pretty cool to see them get bashed on here.
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