Tuesday, October 25, 2011

Chapstick's female butt ad upsets females.

(click ad)
Ha, this is funny. Chapstick produced this ad looking to generate some of that sweet "social media" they'd be hearing so much about. And generate it did. Many, many women went to their facebook page to register their displeasure with this butt ad, according to SFGate. And Chapstick summarily deleted every single one of their comments. "Be Heard!" They did leave comments from men though, like this one: "after looking at this pic i know right where i wanna hide my chapstick." I think Suzy Chapstick was moderating the comments.
Related: copyranter's ample ASSvertising Archive.


Anonymous Anonymous said...

This ad would have been much better had the model been wearing yoga pants...there, I said it.

4:00 PM  
Anonymous Anonymous said...

How is this Ad sexist? If it were a man would people being saying the same thing? Kudos to Chapstick

10:25 PM  
Blogger copyranter said...

Sexism is not the issue. Whitewashing your facebook page is.

8:42 AM  
Blogger JB said...

How do we know it's a woman? -chapstick

9:14 AM  
Anonymous Anonymous said...

JB raises a valid question. It could be a man. Andrej Pejic, the super famous Serbian model, is the biggest name in the "femiman" movement, which aims for androgynous beauty, going on in the fashion industry. So maybe we are staring at his arse in the chapstick ad.


1:22 PM  
Blogger copyranter said...

Uh, it's not a man.

8:33 PM  

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